Method Studio Season One
14 lead creatives. 18+ hours of content unpacking their methods.
Welcome to Season One of Method Studio
In Season One, we sat down with 14 heavyweight creatives (see full lineup below) and asked them annoyingly specific questions about how they operate. Stuff like: How do you handle pressure? How do you tackle briefs? What are your go-to ideation hacks? What do you do when you get stuck? What's your presentation style? How do you build trust with clients? And so on.
The result? Over 18 hours of footage, shaped into 12 Method Breakdown articles—each one dissecting in detail how a different creative works their magic.
IMPORTANT:
All Method Breakdowns will be available for FREE, following our release calendar.
Leave your email to be reminded when they are out.
Featured Creatives & Release Dates
Find below the full list of creatives featured in Season One and when their Method Breakdowns will go live.
Note that we didn’t bother listing awards. Marcello Serpa has 160+ Cannes Lions. Gabriel Schmitt, has 7 Cannes Grand Prix. Bianca Guimarães, over 100 major international wins. You get the picture—every creative here has top honors from Cannes, D&AD, One Show, and Clios.
By the way, we want to officially send a huge shoutout to these folks who, on top of being insanely brilliant, were kind enough to share how they work—with real depth and full openness.
Alberto Ponte & Ryan O’Rourke
Co-founders and Chief Creative Officers at Someplace. Previously Global Creative Directors at Wieden+Kennedy on Nike. Both are based in Los Angeles.
Complete Breakdown
Alberto & Ryan’s Method Breakdown
Public Release
04.24.2025
Some of Their Work
Nike: Find Your Greatness / Nike: Dream Crazy / Nike: You Can’t Stop Us / Nike: Seen It All (Directed and Starred by Spike Lee) • Nike: Risk Everything / Nike: Fate (Directed by David Fincher) / Nike: Human Chain
Bianca Guimarães
Executive Creative Director and Partner at Mischief at No Fixed Address. Previously a Senior Creative Director at BBDO. Currently based in New York.
Complete Breakdown
Public Release
05.08.2025
Some of Her Work
Kraft Mac&Cheese: Send Noods / Sandy Hook Promise: Back-To-School Essentials / Goldfish: Chilean Sea Bass / Tubi: Super Bowl Interface Interruption / Pizza Hut: Personal Pan / Represent Us: Dictators
Bruno Oppido
Group Design Director on Nike at Wieden+Kennedy Portland. Former Head of Art at Wieden+Kennedy São Paulo. Focused in graphic design and visual storytelling. Based in Portland.
Complete Breakdown
Public Release
10.09.2025
Some of His Work
Leica: 100 / Leica: Soul / Vans: Never Fade / Modernista: Visual ID / Nike: The Doll I Never Asked For / Berlin Festival of Animation / United Nations: The Drop Store
Ed Harrison & Matt Carroll
Ed and Matt are seasoned industry veterans. Before becoming freelance Creative Directors, they spent a combined 40 years at Wieden+Kennedy Portland.
Complete Breakdown
Public Release
05.15.2025
Some of Their Work
Nike: Possibilities / Nike:Unlimited / Yoplait: A Man of Yogurt / Nike: Puppets / Fisher Price: Iconic Toy Telefone / KFC: Extra Crispy Colonel
Felipe Ribeiro
Chief Creative Officer at Wieden+Kennedy Portland. Previously co-led Wieden+Kennedy São Paulo. Based in Portland.
Complete Breakdown
Public Release
07.10.2025
Some of His Work
DoorDash: All-The-Ads / Budweiser: Tagwords / Nike: Our "Garra" is Never Done / Netflix: Next On Netflix / Budweiser: Bring Home The Bud / Sprite: Spriteverse
Gabriel Schmitt
Global Chief Creative Officer at Grey since 2023. Former Co-CCO at FCB New York. Currently based in New York.
Complete Breakdown
Public Release
06.12.2025
Some of His Work
Michelob Ultra: McEnroe Vs McEnroe / Michelob Ultra: Dreamcaster / Burger King: Whopper Detour / Michelob Ultra: Courtside / Contours: The Baby Stroller Test-ride
Guillermo Vega
Global Creative Network Lead at Ogilvy, focusing on Coca-Cola. Formerly CCO at Ogilvy NY, Saatchi & Saatchi London, and ECD at W+K São Paulo. Currently based in New York.
Complete Breakdown
Public Release
08.14.2025
Some of His Work
DT: This Generation / BT: Hope United / Samsung: Rihana ANTIdiaRy / Old Spice: Motorcycle / Land Rover: You’ll Feel Safe Inside / Nike: Never Stop Running
Hal Curtis
Former Creative Director at Wieden+Kennedy Portland for over 25 years. Founded consultancy Bespoke. Currently based in Portland.
Complete Breakdown
Public Release
11.13.2025
Some of His Work
Nike: Move / Coca-Cola: It’s Mine / Nike: Hackeysack / Nike: The Morning After / Coca-Cola: Videogame / Nike: Freestyle / Nike: Before / Coca-Cola: Border
Kevin Mulroy
Executive Creative Director and Partner at Mischief. Former SVP Creative Director at BBDO NY. Currently based in New York.
Complete Breakdown
Public Release
09.09.2025
Some of His Work
Kraft Mac&Cheese: Send Noods / Sandy Hook Promise: Back-To-School Essentials / Goldfish: Chilean Sea Bass / Tubi: Super Bowl Interface Interruption / Pizza Hut: Personal Pan / Represent Us: Dictators
Marcello Serpa
Former Owner and Creative Director at AlmapBBDO, Brazil. Widely respected as a leading figure in global advertising. Currently based in Brazil.
Complete Breakdown
Public Release
04.13.2025
Some of His Work
Volkswagen: Double Check / Havaianas / Pepsi: Surfers / Pepsi: Beckham / Volkswagen: Dog-Fish / Getty Images: 85 Seconds / Volkswagen: Sign Language
Pedro Izique
Group Creative Director on Nike at Wieden+Kennedy Portland. Previously at W+K São Paulo. Based in Portland.
Complete Breakdown
Public Release
04.17.2025
Some of His Work
Nike: Winning Isn't For Everyone / Nike: What The Footbal / Nike: 50th Anniversary — Seen It All / Nike: The Switch / Nike: Babies
Rodrigo Mendes
Creative Director at BBDO. Formerly CD at Wieden+Kennedy São Paulo and Global Creative on Nike at Wieden+Kennedy Portland. Based in Los Angeles.
Complete Breakdown
Public Release
11.13.2025
Some of His Work
Nike: Fastest Ever / Nike: Brasileiragem / Old Spice: The Endless Ad / Follow The New / Old Spice: The Reality of the Realities / Don’t Touch My Soda: Visual ID / Nike: Tiger Woods / J&J: Names
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