Method Breakdown: Hal Curtis
Hal was a Creative Director at Wieden+Kennedy Portland for over 25 years
The complete breakdown goes public on November 13, 2025—but you can unlock it now.
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Hal Curtis
For over 25 years, Hal was a Creative Director at Wieden+Kennedy Portland making iconic work for Nike and Coca Cola. He later went on to found the consultancy Bespoke.
Like every creative featured in Method Studio Season One, he has earned top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, The One Show, and the Emmys.
Some of His Work
Nike: Move / Coca-Cola: It’s Mine / Nike: Hackeysack / Nike: The Morning After / Coca-Cola: Videogame / Nike: Freestyle / Nike: Before / Coca-Cola: Border
This interview was recorded in Portland for Method Studio Season One.
Method Breakdown
We distilled Hal’s method into 40 bite-sized videos, neatly organized across 3 key areas of creative development. Enjoy.
1. Creative Concepting and Craft
2. Presenting Ideas
3. Creative Direction & Leadership
1. Creative Concepting and Craft
This full breakdown goes public on November 13, 2025. Become a free subscriber to get notified when it’s live—or a supporter to unlock early access.