Method Breakdown: Bruno Oppido
Group Design Director on Nike at Wieden+Kennedy Portland
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Bruno Oppido
At the time of this interview, Bruno was Group Design Director on Nike at Wieden+Kennedy Portland. Before that, he was co-founder of the design studio Plant and Head of Art at Wieden+Kennedy São Paulo.
Over his 15+ year career, Oppido received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, and The One Show.
Some of His Work
Leica: 100 / Leica: Soul / Vans: Never Fade / Modernista: Visual ID / Nike: The Doll I Never Asked For / Berlin Festival of Animation / United Nations: The Drop Store
This interview was recorded in Portland for Method Studio Season One.
Method Breakdown
We distilled Bruno’s method into 40 bite-sized videos, neatly organized across 4 key areas of creative development. Enjoy.
1. Creative Psychology and Mental Resilience
2. Creative Concepting
3. Craft
4. Creative Direction & Leadership
1. Creative Psychology and Mental Resilience
The full breakdown goes public on October 9, 2025. Become a free subscriber to get notified when it’s live—or a supporter to unlock early access.