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Method Breakdown: Pedro Izique
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Method Breakdowns

Method Breakdown: Pedro Izique

Pedro Izique is a Group Creative Director on the Nike account at Wieden+Kennedy.

Jan 03, 2025
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Method Breakdown: Pedro Izique
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This complete breakdown is already available for everyone.
Method Studio supporters can view all 2025 method breakdowns before they go public and get full access to our weekly masterclass-like articles.

Pedro Izique

At the time of this interview, Izique is a Group Creative Director on Nike at Wieden+Kennedy in Portland. Pedro’s approach to art and creative direction helped him win dozens of awards at the most prestigious creativity festivals in the world and led him to make some of Nike's most iconic work.

Like every creative featured in Method Studio Season One, Pedro has received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, and The One Show.

Some of His Work

Nike: Winning Isn't For Everyone • Nike: What The Footbal • Nike: 50th Anniversary — Seen It All • Nike: The Switch • Nike: Babies

This interview was recorded in Portland for Method Studio Season One.


Method Breakdown

We distilled Pedro’s method into 48 bite-sized videos, neatly organized across 5 key areas of creative development. Enjoy.

1. Creative Psychology and Mental Resilience
2. Creative Concepting
3. Presenting Ideas
4. Creative Direction & Leadership
5. Craft

1. Creative Psychology and Mental Resilience


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