Method Breakdown: Gabriel Schmitt
Gabriel is Global Chief Creative Officer at Grey
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Gabriel Schmitt
At the time of this interview, Gabriel was serving as Global Chief Creative Officer at Grey. Prior to that, he held the role of Co-CCO at FCB New York.
Like every creative featured in Method Studio Season One, Schmitt has earned top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, The One Show, and the Emmys.
Some of His Work
Michelob Ultra: McEnroe Vs McEnroe / Michelob Ultra: Dreamcaster / Burger King: Whopper Detour / Michelob Ultra: Courtside / Contours: The Baby Stroller Test-ride
This interview was recorded in New York for Method Studio Season One.
Method Breakdown
We distilled Gabriel’s method into 45 bite-sized videos, neatly organized across 5 key areas of creative development. Enjoy.
1. Creative Psychology & Mental Resilience
2. Concepting
3. Presenting Ideas
4. Craft
5. Creative Direction & Leadership
1. Creative Psychology & Mental Resilience
This full breakdown goes public on June 12, 2025. Become a free subscriber to get notified when it’s live—or a supporter to unlock early access.