Method Breakdown: Felipe Ribeiro
Chief Creative Officer at Wieden+Kennedy Portland
The complete breakdown goes public on July 10, 2025—but you can unlock it now.
Method Studio supporters can view all 2025 method breakdowns (with audios) before they go public and get full access to our weekly masterclass-like articles.
Felipe Ribeiro
At the time of this interview, Felipe is Chief Creative Officer at Wieden+Kennedy Portland. Previously, he co-led Wieden+Kennedy São Paulo.
Like all creatives featured in Method Studio Season One, Ribeiro has received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, and The One Show.
Some of His Work
DoorDash: All-The-Ads / Budweiser: Tagwords / Nike: Our "Garra" is Never Done / Netflix: Next On Netflix / Budweiser: Bring Home The Bud / Sprite: Spriteverse
Method Breakdown
We distilled Felipe’s method into 45 bite-sized videos, neatly organized across 5 key areas of creative development. Enjoy.
1. Creative Psychology & Mental Resilience
2. Creative Concepting & Craft
3. Presenting Ideas
4. Creative Direction & Leadership
1. Creative Psychology & Mental Resilience
This full breakdown goes public on July 10, 2025. Become a free subscriber to get notified when it’s live—or a supporter to unlock early access.