Method Breakdown: Alberto & Ryan
Alberto Ponte & Ryan O'Rourke were the global creative directors behind Nike’s most iconic ads
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Alberto Ponte & Ryan O’Rourke
At the time of this interview, Alberto Ponte and Ryan O’Rourke are founders and CCOs at Someplace, in Los Angeles. Before opening their own shop, they led the Nike global team at W+K for over a decade, where, according to Fast Company, they have made some of the best Nike ads for almost 20 years.
Like all creatives featured in Method Studio Season One, Alberto & Ryan have received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, and The One Show.
Some of His Work
Nike: Find Your Greatness / Nike: Dream Crazy / Nike: You Can’t Stop Us / Nike: Seen It All (Directed and Starred by Spike Lee) / Nike: Risk Everything / Nike: Fate (Directed by David Fincher) / Nike: Human Chain
This interview was recorded in Los Angeles for Method Studio Season One.
Method Breakdown
We dissected Alberto & Ryan’s method into 50 bite-sized videos organized by topics and covering 5 critical areas for anyone creative growth:
1. Creative Psychology and Resilience
2. Creative Concepting
3. Presenting Ideas
4. Craft
5. Creative Direction & Leadership
1. Creative Psychology and Mental Resilience
This full method breakdown goes public on April 24, 2025. Become a free subscriber to get notified when it’s live—or a supporter to unlock early access.
2. Creative Concepting
3. Presenting Ideas
4. Craft
5. Creative Direction & Leadership
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