Method Breakdown: Bianca Guimarães
Bianca is Partner and Executive Creative Director at Mischief.
The complete breakdown goes public on May 8, 2025—but you can unlock it now.
Method Studio supporters can view all 2025 method breakdowns (with audios) before they go public and get full access to our weekly masterclass-like articles.
Bianca Guimarães
At the time of this interview, Bianca is an Executive Creative Director and a founding partner at Mischief. She also refers to herself as an advocate for women in our industry. Bianca is behind culture-creating work, which has shifted societal perception of the world's biggest brands, as well as the toughest issues.
Like all creatives featured in Method Studio Season One, Bianca has received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, The One Show, and the Emmys.
Some of Her Work
Kraft Mac&Cheese: Send Noods / Sandy Hook Promise: Back-To-School Essentials / Goldfish: Chilean Sea Bass / Tubi: Super Bowl Interface Interruption / Pizza Hut: Personal Pan / Represent Us: Dictators
This interview was recorded in New York for Method Studio Season One.
Method Breakdown
We distilled Bianca’s method into 48 bite-sized videos, neatly organized across 5 key areas of creative development. Enjoy.
1. Creative Psychology and Mental Resilience
2. Creative Concepting
3. Presenting Ideas
4. Creative Direction & Leadership
5. Craft
1. Creative Psychology and Mental Resilience
This full method breakdown goes public on May 8, 2025. Become a free subscriber to get notified when it’s live—or a supporter to unlock early access.