Method Breakdown: Rodrigo Mendes
Rodrigo is former Creative Director at Wieden+Kennedy and currently Creative Director at BBDO
The complete interview goes public on December 11, 2025—but you can watch it now.
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Rodrigo Mendes
At the time of this interview, Rodrigo was Creative Director at BBDO. Formerly, he was Creative Director at Wieden+Kennedy São Paulo and Global Creative on Nike at Wieden+Kennedy Portland.
Like all creatives featured in Method Studio, Rodrigo has received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, and The One Show.
Some of His Work
Nike: Fastest Ever / Nike: Brasileiragem / Old Spice: The Endless Ad / Follow The New / Old Spice: The Reality of the Realities / Don’t Touch My Soda: Visual ID / Nike: Tiger Woods / J&J: Names
This interview was recorded in Los Angeles for Method Studio Season One.
Method Breakdown
We distilled Rodrigo’s method into 44 bite-sized videos, neatly organized across 4 key areas of creative development. Enjoy.
1. Creative Psychology & Mental Resilience
2. Concepting
3. Craft
4. Creative Direction & Leadership
1. Creative Psychology & Mental Resilience
This full breakdown goes public on December 11, 2025. Become a free subscriber to get notified when it’s live—or a supporter to unlock early access.