YOU VS. THE WORLD
How top creatives deal with competition and comparison
We interviewed 14 creative heavyweights, captured over 24 hours of footage dissecting how they work, and turned it all into weekly articles tackling what might be slowing your creative growth. A masterclass in creativity—one newsletter at a time.
YOU VS. THE WORLD
As Cannes Lions approaches, the feeling creeps in. Work floods LinkedIn, Instagram, TikTok. Predictions fill the trades. For some, it’s thrilling. For others, quietly brutal. In this industry, competition fuels us—but it also wears us down. In this issue, ten top creatives share how they navigate ambition, comparison, and staying motivated in a world that moves fast and rarely looks back.
“Competition, no doubt, pushes you to do better.”
— Pedro Izique (Group Creative Director at W+K)
“Every time a big brief was given to many teams, I wanted to win. (…) I like to do things I’m proud of.”
— Felipe Ribeiro (CCO at W+K Portland)
“There’s a way to do this that’s not mean-spirited—I don’t want to undercut others in a gross way.”
— Kevin Mulroy (ECD and Partner at Mischief)