Creatives

Marcello Serpa

Former CD and Partner at Almap/BBDO

01

Creative Advertising

marcelloserpa.com

2025

37 Videos

Marcello is the former owner and creative director of Almap/BBDO. Before retiring from advertising in 2015, he was honored with The Clio Lifetime Achievement Award and the Lion of Saint Mark Award at Cannes—the two most significant recognitions a creative can receive in the advertising industry. Marcello’s approach to art and creative direction shaped an insane amount of memorable work.

Pedro Izique

GCD at Wieden+Kennedy

02

Creative Advertising

pedroizique.com/

2025

36 Videos

At the time of this conversation, Izique is a Group Creative Director on Nike at Wieden+Kennedy in Portland. Pedro’s approach to art and creative direction helped him win dozens of awards at the most prestigious creativity festivals in the world and led him to make some of Nike's most iconic work. Like every creative featured in Method Studio Season One, Pedro has received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, and The One Show.

Rodrigo Mendes

Creative Director at BBDO

03

Creative Advertising

caio-rodrigo.com

2025

44 Videos

At the time of this conversation, Rodrigo was Creative Director at BBDO. Formerly, he was Creative Director at Wieden+Kennedy São Paulo and Global Creative on Nike at Wieden+Kennedy Portland. Like all creatives featured in Method Studio, Rodrigo has received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, and The One Show.

Ed & Matt

Freelance Creative Directors

04

Creative Advertising

lethalweaponscreative.com

2025

35 Videos

Ed and Matt are seasoned veterans of the industry. Before working as Creative Director freelancers, their combined time at Wieden+Kennedy in Portland totaled nearly 40 years. Like every creative featured in Method Studio Season One, they have received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, and The One Show.

Bianca Guimarães

Partner and ECD at Mischief

05

Creative Advertising

biancaguimaraesportfolio.com

2025

48 Videos

At the time of this conversation, Bianca is an Executive Creative Director and a founding partner at Mischief. She also refers to herself as an advocate for women in our industry. Bianca is behind culture-creating work, which has shifted societal perception of the world's biggest brands, as well as the toughest issues. Like all creatives featured in Method Studio Season One, Bianca has received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, The One Show, and the Emmys.

Alberto & Ryan

CCOs at Someplace

06

Creative Advertising

someplaceshop.com

2025

50 Videos

At the time of this conversation, Alberto Ponte and Ryan O’Rourke are founders and CCOs at Someplace, in Los Angeles. Before opening their own shop, they led the Nike global team at W+K for over a decade, where, according to Fast Company, they have made some of the best Nike ads for almost 20 years. Like all creatives featured in Method Studio Season One, Alberto & Ryan have received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, and The One Show.

Gabriel Schmitt

Global CCO at Grey

07

Creative Advertising

2025

45 Videos

At the time of this conversation, Gabriel is serving as Global Chief Creative Officer at Grey. Prior to that, he held the role of Co-CCO at FCB New York. Like every creative featured in Method Studio Season One, Schmitt has earned top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, The One Show, and the Emmys.

Felipe Ribeiro

CCO at W+K Portland

08

Creative Advertising

feliperibeiro.co

2025

45 Videos

At the time of this conversation, Felipe is Chief Creative Officer at Wieden+Kennedy Portland. Previously, he co-led Wieden+Kennedy São Paulo. Like all creatives featured in Method Studio Season One, Ribeiro has received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, and The One Show.

Guillermo Vega

Global Creative Network Lead at Ogilvy

08

Creative Advertising

guillermovega.com/

2025

39 Videos

At the time of this conversation, Guille was Global Creative Network Lead at Ogilvy, focusing on Coca-Cola. Formerly he worked as CCO at Ogilvy NY, Saatchi & Saatchi London, and ECD at W+K São Paulo. Like every creative featured in Method Studio Season One, Guille has received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, and The One Show.

Kevin Mulroy

Partner and ECD at Mischief

09

Creative Advertising

kevinmulroy.com

2025

57 Videos

At the time of the conversation, Kevin was Executive Creative Director and Partner at Mischief. Previously he served as SVP Creative Director at BBDO New York. Like every creative featured in Method Studio Season One, he has earned top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, The One Show, and the Emmys.

Hal Curtis

Former GCD at Wieden+Kennedy

11

Creative Advertising

bespokepdx.com

2025

40 Videos

For over 25 years, Hal was a Creative Director at Wieden+Kennedy Portland making iconic work for Nike and Coca Cola. He later went on to found the consultancy Bespoke. Like every creative featured in Method Studio Season One, he has earned top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, The One Show, and the Emmys.

Bruno Oppido

Group Designer Director at W+K Portland

12

Creative Advertising

brunooppido.com

2025

40 Videos

At the time of this conversation, Bruno was Group Design Director on Nike at Wieden+Kennedy Portland. Before that, he was co-founder of the design studio Plant and Head of Art at Wieden+Kennedy São Paulo. Over his 15+ year career, Oppido received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, and The One Show.

Creative 13

13

Brand Identity

2023

I am Luca Derven, a Digital Designer & Art Director based in Toronto, Canada. With more than 10 year of experience in digital design and print for national and international clients such as Balea, Sensa, Apex Films and Filippe Monet. Currently working at Basic as Creative Director.

Creative 14

14

Digital Experience

2023

I am Luca Derven, a Digital Designer & Art Director based in Toronto, Canada. With more than 10 year of experience in digital design and print for national and international clients such as Balea, Sensa, Apex Films and Filippe Monet. Currently working at Basic as Creative Director.

Creative 15

15

Brand Identity

2023

I am Luca Derven, a Digital Designer & Art Director based in Toronto, Canada. With more than 10 year of experience in digital design and print for national and international clients such as Balea, Sensa, Apex Films and Filippe Monet. Currently working at Basic as Creative Director.

Creative 16

16

Ad Campaign

2022

I am Luca Derven, a Digital Designer & Art Director based in Toronto, Canada. With more than 10 year of experience in digital design and print for national and international clients such as Balea, Sensa, Apex Films and Filippe Monet. Currently working at Basic as Creative Director.

Creative 17

17

Web Design

2022

I am Luca Derven, a Digital Designer & Art Director based in Toronto, Canada. With more than 10 year of experience in digital design and print for national and international clients such as Balea, Sensa, Apex Films and Filippe Monet. Currently working at Basic as Creative Director.

Creative 18

18

Digtial Experience

2022

I am Luca Derven, a Digital Designer & Art Director based in Toronto, Canada. With more than 10 year of experience in digital design and print for national and international clients such as Balea, Sensa, Apex Films and Filippe Monet. Currently working at Basic as Creative Director.