06

06

Alberto & Ryan

Alberto & Ryan

area

area

Creative Advertising

Creative Advertising

last update

last update

2025

2025

DEPTH

DEPTH

50 Videos

50 Videos

About

About

At the time of this conversation, Alberto Ponte and Ryan ORourke are founders and CCOs at Someplace, in Los Angeles. Before opening their own shop, they led the Nike global team at W+K for over a decade, where, according to Fast Company, they have made some of the best Nike ads for almost 20 years. Like all creatives featured in Method Studio Season One, Alberto & Ryan have received top honors at the worlds most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, and The One Show.

At the time of this conversation, Alberto Ponte and Ryan O’Rourke are founders and CCOs at Someplace, in Los Angeles. Before opening their own shop, they led the Nike global team at W+K for over a decade, where, according to Fast Company, they have made some of the best Nike ads for almost 20 years. Like all creatives featured in Method Studio Season One, Alberto & Ryan have received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, and The One Show.

Mental Resilience

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Alberto's Creative Call

MENTAL RESILIENCE

Ryan's Creative Call

MENTAL RESILIENCE

Failure Is Built In

MENTAL RESILIENCE

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Alberto's Creative Call

MENTAL RESILIENCE

Ryan's Creative Call

MENTAL RESILIENCE

Failure Is Built In

MENTAL RESILIENCE

The "Bad Idea" Trick

MENTAL RESILIENCE

Alberto's Creative Call

MENTAL RESILIENCE

Ryan's Creative Call

MENTAL RESILIENCE

Failure Is Built In

MENTAL RESILIENCE

Ideation & Craft

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The Brief Is the First Idea

IDEATION & CRAFT

A Quiet First Day

IDEATION & CRAFT

Build Your Little World

IDEATION & CRAFT

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The Brief Is the First Idea

IDEATION & CRAFT

A Quiet First Day

IDEATION & CRAFT

Build Your Little World

IDEATION & CRAFT

Alberto & Ryan’s Approach to Volume

IDEATION & CRAFT

The Brief Is the First Idea

IDEATION & CRAFT

A Quiet First Day

IDEATION & CRAFT

Build Your Little World

IDEATION & CRAFT

Selling Ideas

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Never Just One

SELLING IDEAS

Strong Ideas, Short Decks

SELLING IDEAS

Presenting Nike “Jogger”

SELLING IDEAS

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Never Just One

SELLING IDEAS

Strong Ideas, Short Decks

SELLING IDEAS

Presenting Nike “Jogger”

SELLING IDEAS

Presenting Nike “Human Chain”

SELLING IDEAS

Never Just One

SELLING IDEAS

Strong Ideas, Short Decks

SELLING IDEAS

Presenting Nike “Jogger”

SELLING IDEAS

Creative Direction

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Getting On The Client’s Team

CREATIVE DIRECTION

Client Meetings:
Earn the Push

CREATIVE DIRECTION

Don’t Implode Their Day

CREATIVE DIRECTION

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Getting On The Client’s Team

CREATIVE DIRECTION

Client Meetings:
Earn the Push

CREATIVE DIRECTION

Don’t Implode Their Day

CREATIVE DIRECTION

Alberto & Ryan on Creative Direction

CREATIVE DIRECTION

Getting On The Client’s Team

CREATIVE DIRECTION

Client Meetings:
Earn the Push

CREATIVE DIRECTION

Don’t Implode Their Day

CREATIVE DIRECTION