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Marcello Serpa
Marcello Serpa
area
area
Creative Advertising
Creative Advertising
last update
last update
2025
2025
DEPTH
DEPTH
37 Videos
37 Videos
About
About
Marcello is the former owner and creative director of Almap/BBDO. Before retiring from advertising in 2015, he was honored with The Clio Lifetime Achievement Award and the Lion of Saint Mark Award at Cannes—the two most significant recognitions a creative can receive in the advertising industry. Marcello’s approach to art and creative direction shaped an insane amount of memorable work.
Marcello is the former owner and creative director of Almap/BBDO. Before retiring from advertising in 2015, he was honored with The Clio Lifetime Achievement Award and the Lion of Saint Mark Award at Cannes—the two most significant recognitions a creative can receive in the advertising industry. Marcello’s approach to art and creative direction shaped an insane amount of memorable work.
Mental Resilience
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Marcello's Creative Call
MENTAL RESILIENCE
On Not Being Pragmatic
MENTAL RESILIENCE
The Courage of the Naive
MENTAL RESILIENCE
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Marcello's Creative Call
MENTAL RESILIENCE
On Not Being Pragmatic
MENTAL RESILIENCE
The Courage of the Naive
MENTAL RESILIENCE
Failure Without Fear
MENTAL RESILIENCE
Marcello's Creative Call
MENTAL RESILIENCE
On Not Being Pragmatic
MENTAL RESILIENCE
The Courage of the Naive
MENTAL RESILIENCE
Ideation & Craft
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Start With Clarity
IDEATION & CRAFT
The "Idea Vomiting" Approach
IDEATION & CRAFT
Say It in a Drawing
IDEATION & CRAFT
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Start With Clarity
IDEATION & CRAFT
The "Idea Vomiting" Approach
IDEATION & CRAFT
Say It in a Drawing
IDEATION & CRAFT
On The First Latin American Cannes Grand Prix
IDEATION & CRAFT
Start With Clarity
IDEATION & CRAFT
The "Idea Vomiting" Approach
IDEATION & CRAFT
Say It in a Drawing
IDEATION & CRAFT
Selling Ideas
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One Strategy, Fifteen Ideas
SELLING IDEAS
Presenting VW "Dog Fish"
SELLING IDEAS
Show Only What You Love
SELLING IDEAS
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One Strategy, Fifteen Ideas
SELLING IDEAS
Presenting VW "Dog Fish"
SELLING IDEAS
Show Only What You Love
SELLING IDEAS
One Strategy, Fifteen Ideas
SELLING IDEAS
Presenting VW "Dog Fish"
SELLING IDEAS
Show Only What You Love
SELLING IDEAS
Creative Direction
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On Becoming a Creative Director
CREATIVE DIRECTION
When CDs Compete with Their Teams
CREATIVE DIRECTION
Eye, Work, Eye
CREATIVE DIRECTION
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On Becoming a Creative Director
CREATIVE DIRECTION
When CDs Compete with Their Teams
CREATIVE DIRECTION
Eye, Work, Eye
CREATIVE DIRECTION
Open Briefs Lead CDs to Get Lost
CREATIVE DIRECTION
On Becoming a Creative Director
CREATIVE DIRECTION
When CDs Compete with Their Teams
CREATIVE DIRECTION
Eye, Work, Eye
CREATIVE DIRECTION