16

16

On Copywriting

On Copywriting

last update

last update

2025

2025

DEPTH

DEPTH

27 Videos

27 Videos

About

About

This collection brings together our most insightful clips about copywriting. We cover writing with conviction, shaping dialogue, tackling endings, making manifestos work, and how scripts evolve through trial and error.

This collection brings together our most insightful clips about copywriting. We cover writing with conviction, shaping dialogue, tackling endings, making manifestos work, and how scripts evolve through trial and error.

On Manifestos

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Good Manifestos
Start With an Idea

Make Manifestos
Sound Human

On Manifestos and Montages

Manifestos Are Great Tools

On Writing Manifestos

Make It Not Feel
Like a Manifesto

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Good Manifestos
Start With an Idea

Make Manifestos
Sound Human

On Manifestos and Montages

Manifestos Are Great Tools

Good Manifestos
Start With an Idea

Make Manifestos
Sound Human

On Writing Scripts

On Headlines

On Headlines

View

Ideation Hack: Start With Headlines

A Campaign
From a Headline

Ideation Hack: Text It Out

Ideation Hack: Start With Headlines

A Campaign
From a Headline

On Manifestos

On Writing Scripts

View

Add an Idea to the Track

On Writing Nike "Possibilities"

When The Script Needs a Rhino

On Writing Modular Spots

On Writing Endings

Writing the Ending of Nike "Possibilities"

Add an Idea to the Track

On Writing Nike "Possibilities"

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