24

24

On Guiding Creative Work

On Guiding Creative Work

last update

last update

2025

2025

DEPTH

DEPTH

30 Videos

30 Videos

About

About

This collection brings together our most insightful clips about guiding creative work. We cover setting clear focus from the brief, giving feedback that directs without solving, shaping reviews to unblock teams, balancing honesty with encouragement, and aligning ideas with strategy.

This collection brings together our most insightful clips about guiding creative work. We cover setting clear focus from the brief, giving feedback that directs without solving, shaping reviews to unblock teams, balancing honesty with encouragement, and aligning ideas with strategy.

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Work With The Teams

Marcello Serpa

Open Briefs Lead CDs to Get Lost

Marcello Serpa

Effective Feedback:
Never Lie

Pedro Izique

The Creative Director Superpower

Alberto & Ryan

When Your Team Loves What You Hate

Alberto & Ryan

Looking for Strong Stories

Alberto & Ryan

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Work With The Teams

Marcello Serpa

Open Briefs Lead CDs to Get Lost

Marcello Serpa

Effective Feedback:
Never Lie

Pedro Izique

The Creative Director Superpower

Alberto & Ryan

Work With The Teams

Marcello Serpa

Open Briefs Lead CDs to Get Lost

Marcello Serpa

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