Take Your Pills · 03.13.25

This week’s pills: managing frustration, a trick to build client trust, the hidden trap in craft, the power of first ideas, and using passion as your secret weapon.

Mar 13, 2025

∙ Paid

The Take Your Pills series is your weekly dose of curated mind-expanding insights. Every Thursday, we’ll smuggle 5 video pills straight to your inbox, each focusing on a core area for creative growth: mindset, concepting, craft, presentation, and leadership.

Creatives in this Edition:

Alberto Ponte & Ryan O’Rourke: Former Global Lead Creatives for Nike at W+K and CCOs and Founders of Someplace
Bianca Guimarães: ECD and Partner at Mischief
Ed Harrison & Matt Carroll: Freelancer Creative Directors who, combined, spent 35+ years at Wieden+Kennedy Portland*
Marcello Serpa: Former Owner and Creative Director at Almap/BBDO
Pedro Izique: Former Group Creative Director for Nike at W+K and currently Creative Director at Someplace

*The complete interview with Ed & Matt will be released soon.

A PILL ON MINDSET | Alberto Ponte & Ryan O’Rourke

So many things have to happen for an idea to be great that you shouldn't be frustrated when it's not. Hearing that from the guys behind Nike "Jogger" is especially humbling and insightful.

A PILL ON CREATIVE DIRECTION | Bianca Guimarães

Don’t hand clients scripts that end with “cut to pack shot, logo.” Put as much energy into highlighting their product as you do into the idea itself. Showing you care about what matters to them is key to building trust.