Take Your Pills · 03.06.25

This week: tackling briefs honestly, naming ideas right, filming yourself presenting, handling failure, and not being a toxic CD.

Mar 06, 2025

∙ Paid

The Take Your Pills series is your weekly dose of curated mind-expanding insights. Every Thursday, we’ll smuggle 5 video pills straight to your inbox, each focusing on a core area for creative growth: mindset, concepting, craft, presentation, and leadership.

Creatives in this Edition:

Bianca Guimarães: ECD and Partner at Mischief
Ed Harrison & Matt Carroll: Freelancers who, combined, spent 35+ years at Wieden+Kennedy Portland*
Alberto Ponte & Ryan O’Rourke: Former Global Lead Creatives for Nike at W+K and CCOs and Founders of Someplace
Pedro Izique: Former Group Creative Director for Nike at W+K and currently Creative Director at Someplace
Marcello Serpa: Former Owner and Creative Director at Almap/BBDO

*The complete interview with Ed & Matt will be released soon.

A PILL ON CONCEPTING

Tackle briefs with brutal honesty. Advertising can get slimy very quickly if you're just trying to solve the brief and giving clients exactly what they're asking for.

Take Your Pills · 03.06.25

This week: tackling briefs honestly, naming ideas right, filming yourself presenting, handling failure, and not being a toxic CD.

Creatives in this Edition:

A PILL ON CONCEPTING

Tackle briefs with brutal honesty. Advertising can get slimy very quickly if you're just trying to solve the brief and giving clients exactly what they're asking for.

A PILL ON CRAFT

Craft memorable idea names. Though consumers may never see them, great names capture media interest and inspire clients to champion your work.

A PILL ON SELLING WORK

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