Take Your Pills · 02.27.25

In this week’s pills: writing to your music, strategic thinking, a simple trick to overcome fear, presenting with passion, and the impact of honest feedback.

The Take Your Pills series is your weekly dose of curated mind-expanding insights. Every Thursday, we’ll smuggle 5 video pills straight to your inbox, each focusing on a core area for creative growth: mindset, concepting, craft, presentation, and leadership.

Creatives in this Edition:

• Bianca Guimarães: ECD and Partner at Mischief*

• Ed Harrison & Matt Carroll: Freelancers who, combined, spent 35+ years at Wieden+Kennedy Portland.

• Hal Curtis: Former Creative Director at Wieden+Kennedy Portland for clients such as Nike and Coca-Cola.*

• Pedro Izique: Former Group Creative Director for Nike at W+K and currently Creative Director at Someplace

• Marcello Serpa: Former Owner and Creative Director at Almap/BBDO

*The complete interviews with Hal, Ed, and Matt will be released soon.

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A PILL ON CRAFT | Hal Curtis

Choose your spot’s music first, then write the script around it.

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A PILL ON CONCEPTING | Bianca Guimarães

Engage with the strategy—sometimes the best idea comes from refining the brief.

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A PILL ON RESILIENCE | Marcello Serpa

The simplest way to keep fear from paralyzing you is to never put all your eggs in one basket.