Take Your Pills • 01.30.25

This week’s pills: imposter syndrome, writing manifestos, good vs. bad craft, big decks, and team burnout.

The Take Your Pills series is your weekly dose of curated mind-expanding insights. Every Thursday, we’ll smuggle 5 video pills straight to your inbox, each focusing on a core area for creative growth: mindset, concepting, craft, presentation, and leadership.

Award-Winning Creatives Featured In This Article

• Bianca Guimarães: ECD and Partner at Mischief
• Alberto Ponte & Ryan O’Rourke: Former Global Lead Creatives for Nike at W+K and CCOs and Founders of Someplace.
• Pedro Izique: Former Group Creative Director for Nike at W+K and currently Creative Director at Someplace.
• Marcello Serpa: Former Owner and Creative Director at Almap/BBDO

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MINDSET PILL

Remembering previous experiences is a great tool to build confidence and beat imposter syndrome.

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CONCEPTING PILL

The key to writing a great manifesto is starting with a clear idea. Without one, it’s just rambling.

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CRAFT PILL