7 Takeaways On Briefs

How leading creatives in advertising approach and shape their briefs

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Key Takeaways

In the Key Takeaways Series, we curate the most insightful clips from our library, organize them by topics, and distill practical advice you can use in your creative journey.

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Award-Winning Creatives Featured In This Article

In this edition, we break down practical ways to approach briefs and turn them into great work. You'll find tricks and tips from the following lead creatives:

Alberto Ponte & Ryan O’Rourke / Bianca Guimarães / Marcello Serpa / Pedro Izique / Ed Harrison / Matt Carroll

Everyone featured on Method Studio has won multiple awards at Cannes Lions, Clio Awards, D&AD, and The One Show—some have even won multiple Emmys. Watch their full interviews in the links above.

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TAKEAWAY 1

To have a good brief, you need a new way into the problem. Remember: the first creative idea of any assignment is the brief itself.

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TAKEAWAY 2

Never leave a briefing meeting without a sharp one-liner you can build ideas around.

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TAKEAWAY 3