13 Takeaways On Presenting Work

How some of the best creatives in advertising sell their ideas

In the Key Takeaways series, we curate the most insightful clips from our library, organize them by topics, and distill practical advice to help your creative growth.
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Creatives In This Edition

This week, we’ll uncover practical advice on presenting and selling ideas. You'll find tricks and tips from the following creatives:

Alberto Ponte & Ryan O’Rourke / Bianca Guimarães / Ed Harrison & Matt Carroll / Marcello Serpa / Pedro Izique

Before we dive in, remember—these takeaways aren’t rules. They are just glimpses into how these incredible creatives approach their work. So, here’s our suggestion: try things out, keep what works, and ditch what doesn’t. Explore the list and watch the related videos for more context and inspiration.

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TAKEAWAY 1

Don’t sell ideas—build relationships with your clients and offer them opportunities.

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TAKEAWAY 2

Sometimes, producing parts of your idea can help clients see its potential.

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TAKEAWAY 3

Try to get clients onboard with your idea even before you start working on it.

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TAKEAWAY 4

The key to presenting proactive and timely ideas is building the relationship with the client beforehand.

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TAKEAWAY 5

Frame your ideas to reflect what your clients care about.

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TAKEAWAY 6

Craft the presentation to help clients visualize your idea. Make it easier for them to see what you’re seeing.

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TAKEAWAY 7

Decks are about storytelling. The same part of you that loves filmmaking should fall in love with deck-making.

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TAKEAWAY 8

Use your decks to soft sell ideas.

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TAKEAWAY 9

Passion sells work. Your enthusiasm inspires confidence and pulls others into the idea.

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TAKEAWAY 10