Insecurity Can Be Your Best Friend You're Always Competing with the Culture The Bravest Thing Is to Take a Break The Brief Is the First Idea Don't Try to Solve It on Day One Find a World Before You Find an Idea Have Something Then Find the Real Thing Consider the Opposite of What You Should Do Don't Dismiss Going Straight to the Obvious The Wasted Hours Are Never Wasted Ideas Reveal Themselves the More You Dig Even in 24 Hours Don't Put Out Bullshit Too Much Time Is as Bad as Too Little If It's Too Right, It's Probably Wrong A Manifesto Without an Idea Is Just Rambling Craft Without a Point of View Is Decoration Let the Team Speak in Their Own Voice The Best Ideas Hide in the Brain Farts The Personal Work Is Where the Voice Lives CDs Don't Have to Solve It in the Room The Best Work Comes from One Team Owning It Test the Idea Without the Performer Sometimes the Best Move Is to Let Them Do It Earn the Right to Push the Meeting If You'll Push the Meeting, Push It Early Never Walk in Just One Idea A Strong Idea Doesn't Need a 250-Page Deck Get on the Client's Team The Right Client Beats the Right Brand Work with People Who Are Better Than You