Series
Series
Series
Dissected
Dissected
Dissected
Shot In
Shot In
Shot In
2026
2026
2026
Brand
Brand
Brand
Nike
Nike
Nike
Creative
Creative
Creative
Pedro Izique
Pedro Izique
Pedro Izique
Position
Position
Position
Group Creative Director on Nike at Wieden+Kennedy
Group Creative Director on Nike at Wieden+Kennedy
Group Creative Director on Nike at Wieden+Kennedy
Length
Length
Length
23:29
23:29
23:29
Sneak Peek
Sneak Peek
Sneak Peek
Chapters
Chapters
Chapters
Kobe Mentality as the North Star Building the Script Around Each Athlete Why Kim Was the Director Gehrig Right Choice How They Decided to Pitch the Idea On Embracing Tight Close-Ups as a Language Crafting the Invisible to Make IT Real On Shooting the Entire Film on Long Lenses On Choosing Red as the Primary Color On Letting Beethoven Drive the Emotion The Villain Voice That Could Hold the Film The Key Choices Behind the Edit On Opening the Film with a Kid On Adding Real Found Footage to the Cut On Using Extra Footage to Make the :15S On the Film's Most Important Creative Call Key Choices Behind the Visual Center
Kobe Mentality as the North Star Building the Script Around Each Athlete Why Kim Was the Director Gehrig Right Choice How They Decided to Pitch the Idea On Embracing Tight Close-Ups as a Language Crafting the Invisible to Make IT Real On Shooting the Entire Film on Long Lenses On Choosing Red as the Primary Color On Letting Beethoven Drive the Emotion The Villain Voice That Could Hold the Film The Key Choices Behind the Edit On Opening the Film with a Kid On Adding Real Found Footage to the Cut On Using Extra Footage to Make the :15S On the Film's Most Important Creative Call Key Choices Behind the Visual Center
Kobe Mentality as the North Star Building the Script Around Each Athlete Why Kim Was the Director Gehrig Right Choice How They Decided to Pitch the Idea On Embracing Tight Close-Ups as a Language Crafting the Invisible to Make IT Real On Shooting the Entire Film on Long Lenses On Choosing Red as the Primary Color On Letting Beethoven Drive the Emotion The Villain Voice That Could Hold the Film The Key Choices Behind the Edit On Opening the Film with a Kid On Adding Real Found Footage to the Cut On Using Extra Footage to Make the :15S On the Film's Most Important Creative Call Key Choices Behind the Visual Center