Series

Series

Series

Dissected

Dissected

Dissected

Shot In

Shot In

Shot In

2026

2026

2026

Brand

Brand

Brand

Nike

Nike

Nike

Creative

Creative

Creative

Pedro Izique

Pedro Izique

Pedro Izique

Position

Position

Position

Group Creative Director on Nike at Wieden+Kennedy

Group Creative Director on Nike at Wieden+Kennedy

Group Creative Director on Nike at Wieden+Kennedy

Length

Length

Length

23:29

23:29

23:29

Sneak Peek

Sneak Peek

Sneak Peek

Chapters

Chapters

Chapters

Kobe Mentality as the North Star Building the Script Around Each Athlete Why Kim Was the Director Gehrig Right Choice How They Decided to Pitch the Idea On Embracing Tight Close-Ups as a Language Crafting the Invisible to Make IT Real On Shooting the Entire Film on Long Lenses On Choosing Red as the Primary Color On Letting Beethoven Drive the Emotion The Villain Voice That Could Hold the Film The Key Choices Behind the Edit On Opening the Film with a Kid On Adding Real Found Footage to the Cut On Using Extra Footage to Make the :15S On the Film's Most Important Creative Call Key Choices Behind the Visual Center

Kobe Mentality as the North Star Building the Script Around Each Athlete Why Kim Was the Director Gehrig Right Choice How They Decided to Pitch the Idea On Embracing Tight Close-Ups as a Language Crafting the Invisible to Make IT Real On Shooting the Entire Film on Long Lenses On Choosing Red as the Primary Color On Letting Beethoven Drive the Emotion The Villain Voice That Could Hold the Film The Key Choices Behind the Edit On Opening the Film with a Kid On Adding Real Found Footage to the Cut On Using Extra Footage to Make the :15S On the Film's Most Important Creative Call Key Choices Behind the Visual Center

Kobe Mentality as the North Star Building the Script Around Each Athlete Why Kim Was the Director Gehrig Right Choice How They Decided to Pitch the Idea On Embracing Tight Close-Ups as a Language Crafting the Invisible to Make IT Real On Shooting the Entire Film on Long Lenses On Choosing Red as the Primary Color On Letting Beethoven Drive the Emotion The Villain Voice That Could Hold the Film The Key Choices Behind the Edit On Opening the Film with a Kid On Adding Real Found Footage to the Cut On Using Extra Footage to Make the :15S On the Film's Most Important Creative Call Key Choices Behind the Visual Center