The Best Briefs Sound Almost Dumb When the Brief Sounds Like a Headline On Learning How to Handle Anxiety Push Past the First Thought Would You Be Excited to Make This? Simple Enough to Seem Obvious Say It in One Sentence or Start Over More Docs Fewer Decks Less Precious More Creative The Anxiety Changes but Never Leaves Maybe It Doesn't Need to Be Perfect Ego Is What Holds Creatives Back Being a CD Should Be Like Being the Wind Make Them Think It Was Their Idea It's Ok to Not Have the Answer Yet Let Creatives See You Are Excited See What It Could Become Not What It Is Good Clients in a Way Are Good CDS Trust Comes from the Work You Do Together Look for the Human in the Portfolio The Airport Test for Hiring Present Like You're Talking to a Friend Hard on the Work Soft on the People Happy Creatives Will Give You More Ideas