The Project That Made Me a Designer The Brief is What You Make of It Turning a Print Brief Into a Movie Smaller Budgets Offer More Room to Experiment Two Ways of Seeing a Good Brief Trash Jazz as an Approach to Design Designers Are Not Artists Add Instead of Remove Every Choice Needs a Reason The Start of Every Project Hurts Lose Yourself Before You Find the Answer The Anxious Designer Takes Bigger Risks Watch Out for Too Good Too Early Craft Won't Cover the Void Craft is Time with the Project Time is the Real Material of Craft Find the Right Font Before Anything Else There Are No Type Crimes Bend the Client's Font to Fit the Idea Every Detail in Service of the Idea Bake the Paper, Type the Copy The Color Palette Used in Brasileiragem Six Months of Research Made the Magic Let Time Reveal the Best Solution Set the Skeleton, Then Set Them Free When Designers Combine Their Unique Forces Bring Out What They Don't Know They Have Stay with the Same Team Longer Help Them Have Fun with It Again The Excited Designer is the Best Designer The Portfolio Doesn't Tell the Whole Story