$15/month yearly. Or $79 every 3 months.
100% funded by members. Every dollar goes back into making more dissections.
See the creative decisions behind work for iconic brands
Breakdowns of the best work, with the people behind it
We sit down with them, film the conversation, and dissect it into chapters and clips.
Pedro Izique
GCD on Nike at W+K
Hal Curtis
Legend at W+K
Andy Pearson
VP at Liquid Death
Marcello Serpa
Legend at AlmapBBDO
Guille Vega
CCO at Ogilvy
Fabio Fernandes
Legend at F/Nazca
Bruno Oppido
Global Design Lead at W+K
Felipe Ribeiro
CCO at W+K
Porto Rocha
Founders at PORTO ROCHA
Karl Lieberman
Global CCO at W+K
Bianca Guimarães
ECD at Mischief
Gabriel Schmitt
Global CCO at Grey
Julia Blackburn
Freelancer CD
Rodrigo Mendes
CD at BBDO
Kevin Mulroy
ECD at Mischief
Emma Barnett
CD at W+K
Ponte & O’Rourke
Founders at Someplace
Harrison & Carroll
Freelancer CDs
New dissections added regularly.
What a dissection looks like
Watch a sneak peek of “Nike: Winning Isn’t for Everyone”, a 23-minute dissection in 16 chapters. One to three minutes each. Fun to watch and ease to digest the process behind the work.
Plays right here, with sound. No login.
The film: Winning Isn’t for Everyone
1:30
How they decided to pitch the idea
0:48
Building the script around each athlete
0:54
Letting Beethoven drive the emotion
2:04
Shooting the entire film on long lenses
0:54
Kobe mentality as the north star
Why “Winning Isn’t for Everyone” feels universal
Why Kim Gehrig was the right director
Embracing tight close-ups as a language
Crafting the invisible to make it real
Choosing red as the primary color
The villain voice that could hold the film
The key choices behind the edit
Opening the film with a kid
Adding real found footage to the cut
Using extra footage to make the :15s
The film’s most important creative call
Key choices behind the visual center
How we help you make better work
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Watch the choices that turned good into great.
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Find your voice
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What you unlock
Every dissection is cut into chapters and clips, organized by ideation, creative direction, craft and selling the work. Easy to browse, easy to search.
dissections
hours of video
clips
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Best value
Yearly
$15 a month
$179, billed yearly
Quarterly
$27 a month
$79, billed every 3 months
METHOD is 100% funded by members. Every dollar goes back into more dissections.
Not for you? Write to us within 7 days and we’ll refund you.
From members
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Bob S. · member
“So much to love here. If you’re in the creative department, this is a must.”
Catalogue Magazine · member
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Carlos B. · member
Questions
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The whole archive: 20+ dissections, 16+ hours of video, 600+ clips. Everything catalogued and searchable, so you can watch the full edition or fetch exactly what you need. New dissections reach you before anyone else.
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