05

05

Bianca Guimarães

Bianca Guimarães

area

area

Creative Advertising

Creative Advertising

last update

last update

2025

2025

DEPTH

DEPTH

48 Videos

48 Videos

About

About

At the time of this conversation, Bianca is an Executive Creative Director and a founding partner at Mischief. She also refers to herself as an advocate for women in our industry. Bianca is behind culture-creating work, which has shifted societal perception of the world's biggest brands, as well as the toughest issues. Like all creatives featured in Method Studio Season One, Bianca has received top honors at the worlds most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, The One Show, and the Emmys.

At the time of this conversation, Bianca is an Executive Creative Director and a founding partner at Mischief. She also refers to herself as an advocate for women in our industry. Bianca is behind culture-creating work, which has shifted societal perception of the world's biggest brands, as well as the toughest issues. Like all creatives featured in Method Studio Season One, Bianca has received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, The One Show, and the Emmys.

Mental Resilience

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Bianca’s Creative Call

MENTAL RESILIENCE

On Decision Making

MENTAL RESILIENCE

About Knowing What You Like

MENTAL RESILIENCE

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Bianca’s Creative Call

MENTAL RESILIENCE

On Decision Making

MENTAL RESILIENCE

About Knowing What You Like

MENTAL RESILIENCE

It’s Okay to Say “I Don’t Know”

MENTAL RESILIENCE

Bianca’s Creative Call

MENTAL RESILIENCE

On Decision Making

MENTAL RESILIENCE

About Knowing What You Like

MENTAL RESILIENCE

Ideation & Craft

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When Strategy Changes Everything

IDEATION & CRAFT

Does the Brief Quickly Spark Ideas?

IDEATION & CRAFT

Sit and Focus

IDEATION & CRAFT

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When Strategy Changes Everything

IDEATION & CRAFT

Does the Brief Quickly Spark Ideas?

IDEATION & CRAFT

Sit and Focus

IDEATION & CRAFT

Go Get Inspiration Where People Are

IDEATION & CRAFT

When Strategy Changes Everything

IDEATION & CRAFT

Does the Brief Quickly Spark Ideas?

IDEATION & CRAFT

Sit and Focus

IDEATION & CRAFT

Selling Ideas

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Bianca’s Take on Presenting Work

SELLING IDEAS

Film Yourself Presenting

SELLING IDEAS

Selling Kraft M&C “Send Noods”

SELLING IDEAS

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Bianca’s Take on Presenting Work

SELLING IDEAS

Film Yourself Presenting

SELLING IDEAS

Selling Kraft M&C “Send Noods”

SELLING IDEAS

On Presenting Proactive Ideas

SELLING IDEAS

Bianca’s Take on Presenting Work

SELLING IDEAS

Film Yourself Presenting

SELLING IDEAS

Selling Kraft M&C “Send Noods”

SELLING IDEAS

Creative Direction

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Bianca’s Transition to Creative Direction

CREATIVE DIRECTION

Bianca on Creative Direction

CREATIVE DIRECTION

When CDs Want to Be Liked

CREATIVE DIRECTION

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Bianca’s Transition to Creative Direction

CREATIVE DIRECTION

Bianca on Creative Direction

CREATIVE DIRECTION

When CDs Want to Be Liked

CREATIVE DIRECTION

Effective Feedback:
Point the Way

CREATIVE DIRECTION

Bianca’s Transition to Creative Direction

CREATIVE DIRECTION

Bianca on Creative Direction

CREATIVE DIRECTION

When CDs Want to Be Liked

CREATIVE DIRECTION