Method Breakdown: Ed & Matt
Ed Harrison and Matt Carroll are Freelance Creative Directors and Former Creative Directors at Wieden+Kennedy Portland
The complete breakdown goes public on May 15, 2025—but you can unlock it now.
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Ed Harrison and Matt Carroll
Ed and Matt are seasoned veterans of the industry. Before working as Creative Director freelancers, their combined time at Wieden+Kennedy in Portland totaled nearly 40 years.
Like every creative featured in Method Studio Season One, they have received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, and The One Show.
Some of His Work
Nike: Possibilities / Nike:Unlimited / Yoplait: A Man of Yogurt / Nike: Puppets / Fisher Price: Iconic Toy Telefone / KFC: Extra Crispy Colonel
This interview was recorded in Portland for Method Studio Season One.
Method Breakdown
We distilled Ed & Matt’s method into 33 bite-sized videos, neatly organized across 4 key areas of creative development. Enjoy.
1. Concepting
2. Craft
3. Presenting Ideas
4. Creative Direction & Leadership
1. Concepting
This full breakdown goes public on May 15, 2025. Become a free subscriber to get notified when it’s live—or a supporter to unlock early access.