Meet The Top Creatives In Season One
14 lead creatives. 30+ hours of interviews unpacking their methods. (Spoiler: supporters have early access to everything.)
Welcome to Season One of Method Studio! I'm excited to share with you the full lineup of amazing creatives featured in the project's debut.
Before we dive in, I want to officially thank all the incredibly busy—but even more incredibly kind—friends who generously took the time to sit down and share their tricks, secrets, and wisdom in such an honest and vulnerable way. Seriously, beyond brilliant creatives, you all are amazing people!
One quick note: as you scroll, you'll notice I've skipped the long lists of awards when introducing each guest. That's intentional. Marcello Serpa alone has won over 160 Cannes Lions. Gabriel Schmitt has nearly 100, including 7 Grand Prix. Bianca Guimarães has picked up more than 100 international awards. You get the picture. Every single creative featured here has earned top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, One Show, and the Emmys.
My goal here is simply to share where each guest was working when we recorded their interviews, and offer a quick look at the incredible work they've done—stuff you probably already know (and maybe even wish you'd done yourself).
Alright, ready? Here are the creative powerhouses you'll see and hear from in Method Studio Season One!
Alberto Ponte & Ryan O’Rourke
Co-founders and Chief Creative Officers at Someplace. Previously Global Creative Directors at Wieden+Kennedy on Nike. Both are based in Los Angeles.
Interview
Check out Alberto & Ryan’s full interview
Some of Their Work
Nike: Find Your Greatness / Nike: Dream Crazy / Nike: You Can’t Stop Us / Nike: Seen It All (Directed and Starred by Spike Lee) • Nike: Risk Everything / Nike: Fate (Directed by David Fincher) / Nike: Human Chain
Bianca Guimarães
Executive Creative Director and Partner at Mischief at No Fixed Address. Previously a Senior Creative Director at BBDO. Currently based in New York.
Interview
Check out Bianca’s full interview
Some of Her Work
Kraft Mac&Cheese: Send Noods / Sandy Hook Promise: Back-To-School Essentials / Goldfish: Chilean Sea Bass / Tubi: Super Bowl Interface Interruption / Pizza Hut: Personal Pan / Represent Us: Dictators
Bruno Oppido
Head of Design on Nike at Wieden+Kennedy Portland. Former Head of Art at Wieden+Kennedy São Paulo. Focused in graphic design and visual storytelling. Based in Portland.
Interview
Check out Oppido’s full interview
Some of His Work
Leica: 100 / Leica: Soul / Vans: Never Fade / Modernista: Visual ID / Nike: The Doll I Never Asked For / Berlin Festival of Animation / United Nations: The Drop Store
Ed Harrison & Matt Carroll
Ed and Matt are seasoned industry veterans. Before becoming freelance Creative Directors, they spent a combined 40 years at Wieden+Kennedy Portland.
Interview
Check out Ed & Matt’s full interview
Some of Their Work
Nike: Possibilities / Nike:Unlimited / Yoplait: A Man of Yogurt / Nike: Puppets / Fisher Price: Iconic Toy Telefone / KFC: Extra Crispy Colonel
Felipe Ribeiro
Chief Creative Officer at Wieden+Kennedy Portland. Previously co-led Wieden+Kennedy São Paulo. Based in Portland.
Interview
Check out Felipe’s full interview
Some of His Work
DoorDash: All-The-Ads / Budweiser: Tagwords / Nike: Our "Garra" is Never Done / Netflix: Next On Netflix / Budweiser: Bring Home The Bud / Sprite: Spriteverse
Gabriel Schmitt
Global Chief Creative Officer at Grey since 2023. Former Co-CCO at FCB New York. Currently based in New York.
Method Studio Interview
Check out Gabriel’s full interview
Some of His Work
Michelob Ultra: McEnroe Vs McEnroe / Michelob Ultra: Dreamcaster / Burger King: Whopper Detour / Michelob Ultra: Courtside / Contours: The Baby Stroller Test-ride
Guillermo Vega
Global Creative Network Lead at Ogilvy, focusing on Coca-Cola. Formerly CCO at Ogilvy NY, Saatchi & Saatchi London, and ECD at W+K São Paulo. Currently based in New York.
Interview
Check out Guille’s full interview
Some of His Work
DT: This Generation / BT: Hope United / Samsung: Rihana ANTIdiaRy / Old Spice: Motorcycle / Land Rover: You’ll Feel Safe Inside / Nike: Never Stop Running
Hal Curtis
Former Creative Director at Wieden+Kennedy Portland for over 25 years. Founded consultancy Bespoke. Currently based in Portland.
Interview
Check out Hal’s full interview
Some of His Work
Nike: Move / Coca-Cola: It’s Mine / Nike: Hackeysack / Nike: The Morning After / Coca-Cola: Videogame / Nike: Freestyle / Nike: Before / Coca-Cola: Border
Kevin Mulroy
Executive Creative Director and Partner at Mischief. Former SVP Creative Director at BBDO NY. Currently based in New York.
Interview
Check out Kevin’s full interview
Some of His Work
Kraft Mac&Cheese: Send Noods / Sandy Hook Promise: Back-To-School Essentials / Goldfish: Chilean Sea Bass / Tubi: Super Bowl Interface Interruption / Pizza Hut: Personal Pan / Represent Us: Dictators
Marcello Serpa
Former Owner and Creative Director at AlmapBBDO, Brazil. Widely respected as a leading figure in global advertising. Currently based in Brazil.
Interview
Check out Serpa’s full interview
Some of His Work
Volkswagen: Double Check / Havaianas / Pepsi: Surfers / Pepsi: Beckham / Volkswagen: Dog-Fish / Getty Images: 85 Seconds / Volkswagen: Sign Language
Pedro Izique
Group Creative Director on Nike at Wieden+Kennedy Portland. Previously at W+K São Paulo. Based in Portland.
Interview
Check out Izique’s full interview
Some of His Work
Nike: Winning Isn't For Everyone / Nike: What The Footbal / Nike: 50th Anniversary — Seen It All / Nike: The Switch / Nike: Babies
Rodrigo Mendes
Creative Director at BBDO. Formerly CD at Wieden+Kennedy São Paulo and Global Creative on Nike at Wieden+Kennedy Portland. Based in Los Angeles.
Interview
Check out Mendes’s full interview
Some of His Work
Nike: Fastest Ever / Nike: Brasileiragem / Old Spice: The Endless Ad / Follow The New / Old Spice: The Reality of the Realities / Don’t Touch My Soda: Visual ID / Nike: Tiger Woods / J&J: Names
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