5 Takeaways On Decision-Making

Practical advice to help you make better creative decisions

In the Top Takeaways series, we curate the most insightful clips from our interview library, organize them by key topics, and distill practical advice.

Decision-Making

The math is simple: great work is the result of good decisions plus luck. While we haven’t cracked the code to influence luck yet, there are a few things we can do to boost our decision-making processes. In this thread, you’ll find a collection of clips where Bianca Guimarães, Pedro Izique, Marcello Serpa, Alberto Ponte, Ryan O’Rourke, and Matt Carroll give us insights into their approaches. Hope they help you sharpen yours.

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Warm-up Quotes

As a warm-up here are a few quotes from the clips you’ll find in this article:

“I’m quick to discern what matters and what doesn’t.” (Marcello Serpa)

“Being pragmatic means opting for what clients are most likely to approve, and that’s a misstep in the creative process.” (Marcello Serpa)

“I tend to go as far as I can, quickly. And then, I take a step back to evaluate.” (Pedro Izique)

“I feel like ideas are like charming people. At first, they’re really inviting. But as you delve deeper into the process, they start to reveal their true selves.” (Ryan O’Rourke)

“If that’s the idea, then that means that this is the person we should cast.” (Matt Carroll)

Now, let’s dive into the key takeaways we distilled for you!

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Takeaways on Decision Making

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TAKEAWAY 1

You don’t have to solve everything in the room. There’s always another meeting.

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TAKEAWAY 2

Don’t waste time wondering “What If.” Start working and the idea will reveal itself. Then, you make a call.

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TAKEAWAY 3